Janteloven, the Law of Jante, has told Scandinavians not to think they're special for almost a century. With Nordic unicorn startups and social media ambition on the rise, is this famous rule of modesty fading — or just evolving?
Danes leave babies sleeping in prams outside cafés, ride bikes with barely a lock, and pay the world's highest taxes without resentment. Discover tillid — the Danish concept of trust that may be Scandinavia's most important, least photogenic export.
